GIA announces the release of a comprehensive global report on Automotive Entertainment Systems market. Global Automotive Entertainment Systems OEM and aftermarket is expected to reach US$26.7 billion and US$14.2 billion, respectively, by the year 2017. Miniaturization of speaker systems, integrated models of in-dash DVD players with SD slots and car audio systems with USB drive and Bluetooth technology will open up avenues for growth in the post recession period.
San Jose, California (PRWEB) October 07, 2011
Follow us on LinkedIn – Years of research and product developments in automotive electronics space have allowed consumers to experience same kind of entertainment that they get from home entertainment systems, in their vehicles and when on the move. Modern day vehicles come equipped with state-of-art entertainment systems, which allows users to play audio or video in their vehicles, thereby enhancing the user experience while driving or when being driven. In-car entertainment is big business with several new automobile models coming equipped with factory fitted high-end entertainment systems, as vehicle manufacturers re-focus on these systems as effective tools for product differentiation in a saturated automobile market. from car audio systems, gaming consoles to the convergence of information and entertainment, infotainment, the market over the last couple of decades has witnessed sea changes in technology development, and evolution. The upcoming years will witness not so common technologies like navigation systems, video systems, integrated cellular, satellite technologies and mobile gaming, evolving into bundled equipment integrated in the automobiles of the future. The rapid technology developments in consumer electronics especially in the field of mobility, has played instrumental roles in influencing consumers preferences for mobile entertainment.
A key guiding design goal for car audio systems is integration. Products with bluetooth connectivity, integration ability with popular consumer media devices, such as, iPods, built-in USB drives, are forecast to score maximum gains in the upcoming years. for instance, integrated models of in-dash DVD players with SD (flash storage) slots, GPS navigation and digital-TV with touch screen, USB ports, and Bluetooth technology are rising in popularity. Miniaturization of speaker systems is especially crucial in car audio systems with consumers preferring thinner speakers and shallow sub-woofers. With the Internet emerging into a vehicle for music proliferation, thanks to the vast library of both freely downloadable music, and pay per song services like Apple’s iTunes, consumers currently demand anytime, anywhere network connections, and access to favorite music.
The MP3 format marked the first step in easy music portability between devices. however, CD/DVD players supporting MP3 require cumbersome transfer of music onto CDs/DVD discs and currently new generation audio systems are designed to directly connect to the network to eliminate compatibility issues with multiple Internet audio formats i.e. WMA, and MPEG versions. Additionally, car audio systems with USB drive eliminates the need for MP3 formatted CDs and allows the user to directly load music from the PC through a pen drive. Also in vogue are car audio systems with Wi-Fi connection that enables the user to directly upgrade hard drive configurations.
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